Publicising Your Blog

OK, you now have a kick ass blog. Congrats.

But nobody’s looking at it. So what now?

The Obvious Way
Well, the most obvious way to let everybody know about it is to go into every forum and post

Hey everybody look at my blog!

Please don’t do that. If you do, you’ll be labeled a newbie, or maybe a spammer. You don’t want to be labeled a spammer at Google Blogger Help, for instance. Spammers lose their accounts.

Participate In Forums
If you want to post in a forum, participate in the discussions. Answer a question or two. You can always have a signature. Put your blog URL in your signature.

What Blogger Is Really Doing (and Not Doing) – – >

After you help or participate for a while, you’ll know what needs saying. So write some blog articles, based upon what you posted. When you have relevant articles, you link to them in the body of your message in the forum.

Don’t depend upon your ISP, or your blog host, to get traffic to your blog. You need the search engines – that’s how folks look for help, and that’s how they will find your blog.

Posting in a forum or two will get you a reputation. That’s good. But if you really want traffic, you have to write articles that people need or want to read, and you have to get your blog indexed by the search engines. People looking for help use Google (“Google for it!”), or another search engine.

Get Indexed By The Search Engines
You can submit your blog to the search engines anytime it pleases you, but your best results will happen when you understand what the search engines are looking for. Here are 3 default Blogger values, which describe your blog to any search engine spider.

  • $BlogPageTitle$
  • $BlogMetaData$
  • $BlogTitle$

You will generally find these 3 values used in the template.
near the top…


and far below…

<h1 id="blog-title">
    <ItemPage><a href="<$BlogURL$>"></ItemPage>

Those 3 values are provided by Blogger, when you setup your blog. You can improve your chances, though, with just a little work. To get The Real Blogger Status properly indexed, I add 2 records, between $BlogPageTitle$ and $BlogMetaData$.

  1. Meta Keywords. These are the words which generate the hits. This gets your blog listed in a hit list.
  2. Meta Description. This is what is displayed in a search hit list entry. This is what gets the visitor to click to your blog, when your blog is presented in a search list.

Both records are essential. You want clicks. Without list entries, there will be no clicks.

    <meta name="description" content="What Blogger Won't Tell You"></meta>
    <meta name="keywords" content="Blogger, Blogspot,,, outage, maintenance, inconvenience..., Permission Denied"></meta>

Having setup my meta description and keywords, I can now submit my blog to the search engines

These are but 4 examples; there are dozens of possibilities.

And finally, I create a Google Sitemap.


9 Responses to “Publicising Your Blog”

  1. Gavilan Says:

    Sweet man, thats almost a tutorial on how to get more traffic in your site, thanks for the meta tags tip

  2. Dirty Butter Says:

    Very well written tutorial.


  3. Vivek Sanghi Says:

    very impressive. thanks for the gr8 links.

  4. Skanky Jane Says:


    Thanks Chuck – this is so well presented that even a newbie dummy like me could do it! (Added the meta description and meta keywords)

    Well, truthfully I still have a ways to go (haven’t added the atom and RSS feeds to the meta data stuff but I’ll get there – with your help!)

    Thanks a heap man!

    SJ xx

  5. bronnamdi Says:

    This tutorial is very welcome. Thanks for making it available for free. You will continue to get so many visitors to your blog with such content. I shall be back.

  6. Crumbs Says:

    Hey, I agree, thanks a lot. The whole meta tag thing is really helpful.


    (PS: Tom Clancy sucks.)


    (See? Using it all ready.)

  7. Martin Says:

    Thanks for the info. It was exactly what I was looking for. Keep up the good work.

  8. Laurie 2.0 Says:


    Arrgh! I’m a dummy!

    Here’s what I find at the top of my template HTML (I’ve deleted first and last carrots and HTML tags to enable this to submit):


    Is this the same as the references you made above ($BlogPageTitle$, etc.)?


  9. Chuck Says:

    Hi Laurie,

    You’re looking at a New (Layouts) Template blog, right?

    Your frustration is not unusual. Your conclusions are close, so I added an article to, hopefully, make this easier to understand.

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